We’re thrilled to announce that BV was recently quoted in an insightful article by Locker Room Labs, featuring an in-depth interview with sports tech consultant and marketing professional, James Santore.
The article delves into the evolving world of sports technology and marketing, highlighting the innovative strategies and successes of Rithmm, a prominent player in the sports betting industry.
Navigating the Complexities of Sports Technology Marketing
In the interview, James Santore, Chief Marketing Officer at Rithmm and CEO of Three Two Strategies, shares his expertise on various trending topics in sports technology and marketing. He discusses the impact of social media on marketing strategies, the challenges of navigating regulatory environments, and the importance of fostering a culture of innovation within marketing teams.
The Power of Strategic Partnerships
James emphasizes the value of collaboration and strategic partnerships in driving growth and ROI for clients. He highlights how partnerships with firms like BV, a leading sports betting digital marketing agency, and others allow his team to create and execute effective marketing strategies that deliver measurable results.
Enhancing Fan Engagement Through Technology
One of the key takeaways from the interview is the potential for technology to make sports more inclusive and accessible. James envisions a future where tools like Rithmm empower fans to engage with sports on a deeper level, regardless of their prior knowledge of the teams or players. This approach not only creates new, more engaged fans but also enhances the overall sports betting experience.
Success Factors for Sports Technology Companies
James outlines the three key success factors for sports technology companies like Rithmm:
- Success,
- Influence, and
- Utility.
By focusing on these elements, Rithmm has achieved significant traction in a crowded market, helping bettors make more informed decisions and reducing decision fatigue through its user-friendly platform.
About James Santore
James Santore is the Chief Marketing Officer at Rithmm, an AI sports betting app, the CEO and founder of Three Two Strategies, and marketing advisor for Juice Reel, the best sports betting tool. He helps companies in the sports industry build their brands through a combination of creative services and strategic consulting. To learn more about James and his work, visit Three Two Strategies.
About Locker Room Labs
Locker Room Labs is a US-based software development team specializing in sports, betting, fantasy, and iGaming. Their proprietary sports platform-as-a-service, “The Playbook,” accelerates development time to market and reduces custom software build costs for clients. For more information, visit Locker Room Labs.
Get in Touch
Are you looking to elevate your sports betting business through innovative digital marketing strategies? BV is here to help. As a leading sports betting marketing agency, we specialize in sports betting SEO, website design, and comprehensive marketing services tailored to your unique needs.
Contact us today to learn how we can help your business thrive in the digital landscape.
