Authentic Bats, a high-performance bat manufacturer founded by industry legend David Chandler, partnered with BV to build their direct-to-consumer e-commerce platform from scratch and launch their brand just in time for the 2025 baseball season. From custom web design to SEO, social media, email marketing, and executive strategy, BV acts as Authentic’s fully outsourced marketing department, helping drive brand awareness, product sales, and long-term growth.
Authentic Bats: Building a Premium E-Commerce Brand
What We Delivered
Starting in October 2024, BV worked closely with the Authentic Bats team to bring their vision to life—a beautifully designed, high-converting online store with the backend infrastructure to scale nationally. We continue to provide full-service support across all digital channels and serve as their strategic marketing arm.
Building a Complete E-Commerce Brand
Website Design & E-Commerce Development
- Designed and built a fully custom, modern and mobile-responsive website.
- Developed a robust e-commerce platform that allows users to shop, customize, and purchase bats with ease.
- Integrated payment processing, inventory management, shipping tools, and email capture systems.
- Launched the site just in time for baseball season with a strong focus on conversion and search performance.
SEO & Search Engine Optimization
- Conducted keyword research and implemented on-site and technical SEO best practices.
- Launched new product pages, including the Where Can I Buy a Torpedo Bat post and RPG Torpedo Bats page, which was timed strategically to capture seasonal search demand.
- Ongoing SEO work ensures visibility for bat-specific and brand-related search terms.
Ongoing Support & Digital Strategy
- Provide executive marketing coaching every other week to guide Authentic’s brand growth and digital decision-making.
- Serve as the primary marketing team—handling everything from SEO and social media management to email marketing and influencer outreach.
- Established newsletter capture and email campaign infrastructure to support product launches and seasonal promotions.
- Assist with brand messaging and business plan development to make Authentic market-ready and scalable.
The Results
“The site looks amazing and the launch couldn’t have come at a better time. BV has been instrumental in building the foundation for Authentic’s digital success—from strategy to execution, they’ve been with us every step of the way.”
Authentic Bats Hits a Home Run with BV
Thanks to BV’s full-service marketing support, Authentic Bats successfully launched a top-tier e-commerce experience and a brand that stands out in a competitive sporting goods market. From website design to search rankings, ongoing social and email campaigns, and executive marketing strategy, BV continues to serve as Authentic’s dedicated growth partner.
Key Wins:
- Built and launched a fully custom e-commerce site from scratch in under 4 months
- Launched SEO-optimized product and category pages just in time for baseball season
- Providing full-stack marketing support including email, social, SEO, and influencer coordination
- Positioned Authentic Bats for long-term growth through clear brand positioning and ongoing executive strategy
Ongoing Partnership
Our work with Authentic Bats is just getting started. With a world-class founder and a strong product, BV is proud to be part of their growth journey—building brand recognition, scaling customer acquisition, and positioning the company for long-term success in the baseball equipment space.
4
From kickoff to first site draft delivered
100
On-time launch—site went live ahead of baseball season
1000
Organic Visitors on first day
Real Results, Real Growth
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