Prophetable TV and Scott Ferrall

How We Grew a Sports Handicapping Business

Prophetable.TV is a modern sports handicapping brand created by legendary broadcaster Scott Ferrall and seasoned bettor Micky the Prophet. When they came to BV in June 2024, they had no website, no subscribers, and no marketing plan—just a vision to build a premium picks business that combined daily sports betting content with high-energy shows and expert analysis.

They partnered with BV to bring it all to life. In under 6 months, we helped turn their idea into a thriving subscription-based handicapping platform with hundreds of paying subscribers, consistent monthly recurring revenue, and a complete marketing engine that lets the founders focus solely on what they do best: betting and delivering winning picks.

What we delivered

What We Delivered

BV didn’t just build a website—we built an entire business ecosystem to support a scalable, profitable handicapping operation.

Building a Complete Business & Marketing Infrastructure for a Modern Sports Handicapper

Web Design & SEO

  • Designed a high-converting subscription website built for sports bettors.
  • Integrated gated content areas so subscribers could access daily picks, shows, and exclusive content.
  • Implemented technical sports betting SEO and on-page strategies to drive organic traffic and long-term search growth.
  • Built membership infrastructure for monthly and annual billing with coupon codes, free trials, and referral links.

Branding & Business Strategy

  • Helped shape the brand identity—from logo and voice to value propositions and pricing strategy.
  • Worked with the founders to refine their business model, create different membership tiers, and prepare for scaling.
  • Provided executive coaching on audience targeting, product packaging, and subscriber retention.

Email Marketing That Converts

  • Launched automated email flows and weekly campaigns to nurture leads and convert visitors.
  • Built a segmented email strategy to target free users, active subscribers, and reactivation segments.
  • Drove direct conversions from email alone—becoming one of their top revenue-generating channels.

Social Media & Influencer Marketing

  • Created and managed daily content for TikTok, Instagram, YouTube, X, and Facebook.
  • Repurposed long-form content into short clips, memes, and highlights that drive traffic and engagement.
  • Managed sports betting influencer marketing, driving new signups through trusted voices in the betting space.

Community Management & Retention

  • Built and nurtured an exclusive subscriber community.
  • Helped manage private spaces to keep paying members engaged and connected.
  • Rolled out retention strategies like bonus picks, referral perks, and giveaways.
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The Results

“BV helped us build this thing from scratch. From the site and the subscription model to all the content, email, and social—now we’ve got a real business. All we do is focus on the picks. They handle the rest.” – The Prophet, Founder of Prophetable.TV

From Scratch to Profitability in Under 6 Months

With no subscribers and no tech infrastructure at the start, BV helped build Prophetable.TV into a profitable online handicapping platform with recurring monthly revenue. We put the systems in place so Micky and Scott could focus on creating content, finding value, and doing what they love—while we handled the marketing and growth.

Key Metrics:

📈 Hundreds of paying subscribers per month
💸 Monthly recurring revenue > monthly marketing investment (positive ROI)
🛠️ Fully custom website with gated content, paywalls, and automated delivery
🎥 Daily social content across all major platforms, from podcast clips to memes
📩 Email open rates over 70%, with high conversion on campaign sends
📣 Influencer-driven signups from targeted betting audiences
💬 Thriving subscriber-only community with daily engagement

Ongoing Partnership

BV continues to act as Prophetable.TV’s full-service sports betting marketing agency. From launching contests to refining funnels and expanding into new content formats, our team helps grow the platform month after month. Whether it’s SEO, sports betting email marketing, influencer campaigns, or subscriber support—our mission is to make Prophetable.TV the go-to name in AI-powered sports handicapping content.

300

Paying subscribers in under 6 months

158

Monthly ROI

70

Email Open Rate

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