Splash Sports is a fast-growing sports gaming platform offering popular contest formats like NFL Survivor pools, Pick’em contests, player props, and quick-pick games. Ahead of the 2024 football season, Splash Sports partnered with BV to strengthen their SEO presence and optimize their website for long-term organic growth.
The goal was simple but high-stakes: rank for competitive, seasonally driven sports contest keywords before football traffic peaked—and convert that demand into app users.
Starting in July, BV was engaged to provide ongoing sports betting SEO and website management support for Splash Sports. We worked closely with their team to optimize their Webflow site, refine keyword strategy, and launch high-impact content designed to capture search demand at exactly the right moment in the sports calendar.
Our work focused on building sustainable organic growth that would compound throughout the season—rather than relying on short-term paid traffic.
“Love the numbers here!”
Within just a few months, Splash Sports experienced a dramatic surge in organic traffic and visibility—right as football season demand peaked.
This growth translated into sustained discovery, increased app exposure, and long-term search equity—at a fraction of the cost of paid acquisition.
By combining precise keyword strategy, timely execution, and ongoing Webflow optimization, BV helped Splash Sports capture massive seasonal demand and turn SEO into a core growth channel.
Rather than chasing traffic after the season started, Splash Sports entered football season with rankings already in place—allowing organic traffic to scale naturally as interest surged.
BV continues to support Splash Sports with SEO strategy and website optimization as new seasons ramp up, including NHL and NBA. With a strong organic foundation in place, Splash Sports is well-positioned to expand into additional contest formats and sports while maintaining long-term search visibility.
Speak with our sports betting marketing agency to learn how BV can transform your business.
