Driving Explosive Organic Growth for Splash Sports
Splash Sports is a fast-growing sports gaming platform offering popular contest formats like NFL Survivor pools, Pick’em contests, player props, and quick-pick games. Ahead of the 2024 football season, Splash Sports partnered with BV to strengthen their SEO presence and optimize their website for long-term organic growth.
The goal was simple but high-stakes: rank for competitive, seasonally driven sports contest keywords before football traffic peaked—and convert that demand into app users.
THE CHALLENGE
Ranking Before Peak Season
Splash Sports competes in one of the most aggressive digital markets — sports betting and seasonal search.
With NFL season approaching, search demand for Survivor pools, Pick’em contests, and player props was about to spike. But in this space, only brands ranking before peak season win.
At the time, Splash faced:
- Highly competitive seasonal keywords
- Organic traffic lagging before NFL season
- Heavy reliance on paid acquisition
- Need to convert search demand into app installs
They needed a pre-season SEO strategy built to capture demand early — and convert it into app users.
OUR STRATEGY
Pre-Season Search Dominance
BV built a forward-looking SEO system aligned with the sports calendar — designed to secure rankings before traffic surged.
Our approach focused on:
- Targeting high-intent, seasonally driven keywords
- Publishing optimized content ahead of peak demand
- Strengthening technical SEO and site performance
- Structuring internal links around priority pages
- Aligning content with clear conversion paths
The goal: enter football season with rankings in place — and let organic traffic compound.
WHAT WE DELIVERED
SEO Strategy & Website Optimization
Beginning in July, BV executed a full-scale organic growth strategy tailored to Splash Sports’ seasonal demand cycle.
Our work combined technical precision with high-impact content to drive sustainable growth.
Deliverables included:
- SEO Strategy & Keyword Mapping
- High-Intent NFL Content Development
- Technical SEO & Webflow Optimization
- Internal Linking & Authority Structuring
- Pre-Season Visibility Execution
The result: a scalable organic engine built to perform season after season.
“Love the numbers here!”
RESULTS
Explosive Organic Growth
Performance Highlights
Within months, Splash Sports saw a dramatic surge in organic visibility — right as football season demand peaked.
- 149,000 monthly organic clicks (up 320%)
- 1.88M monthly impressions (up 96% MoM)
- $23,700 in monthly traffic value vs. paid search
- Multiple NFL Survivor articles ranking among top-performing pages
- Organic traffic scaled from ~35K to 150K+ per month
This growth translated into sustained discovery, increased app exposure, and long-term search equity — at a fraction of paid acquisition costs.
READY TO SCALE LIKE THIS?
Want Results Like This?
We help sports betting brands capture seasonal demand and turn search traffic into revenue.
We partner with a limited number of betting brands each quarter.