Psilocybin SEO – Tactics, Guide, Services, & More

Starting off in the psilocybin industry can be incredibly rewarding, but also quite complicated. In addition to navigating the complex legal and licensing landscape, you will have to find ways to promote your business. Enter psilocybin SEO.

Marketing in an industry that is still federally illegal presents several unique challenges because you can’t access many of the resources that other businesses can. This makes psilocybin search engine optimization (SEO) one of the most powerful tools at your disposal to boost psilocybin businesses.

The better your site ranks on search engines, the more traffic you get. And that means more conversions and thus, more money. Again, getting started can be overwhelming. But fear not, we at BV are here to help will all of your psilocybin SEO needs.

Read on to learn why SEO for your psilocybin businesses is important, and what we can do to improve it.

Using SEO to Grow Your Psilocybin Business

SEO plays a pivotal role in today’s digital landscape, serving as a cornerstone for online visibility and success. A key objective for any business trying to grow their online presence is to rank as highly as possible on the most popular search engines. That’s where potential consumers are getting most of their recommendations from.

Unfortunately, optimizing your site correctly can be a challenge. Seemingly trivial mistakes can really cost you in the psilocybin SEO game. And trying to optimize a website in the psilocybin industry comes with its own unique set of hurdles.

Because psilocybin, along with most other hallucinogens, are federally illegal, marketing a psilocybin business can get complicated. One major modern advertising tool – social media – is off limits for companies in this realm.

Most major sites like Facebook, Instagram, and TikTok ban any keywords related to hallucinogenic compounds. This means they can’t utilize paid advertising or hashtags like business from other industries. (however, you can still post education material on your accounts that can help with your psilocybin SEO strategy).

This cements the importance psilocybin search engine optimization (SEO), as it allows companies to make their way through the search engine results pages (SERPs) and increase their site’s visibility to generate more traffic. It’s essentially the process of ranking organically on any search engine, right below the paid advertisements.

It’s worth noting that optimizing a website is an ongoing project. It typically takes longer to see results from psilocybin SEO tactics compared to social media and paid advertisements. It can be anywhere from three to six months before you notice improvements.

This makes search engine optimization for psilocybin brands better suited for building a company, general brand awareness, and promoting permanent services and product. And the process might even be a little bit longer for psilocybin SEO needs.

Best Psilocybin SEO Practices for Your Business

Psilocybin SEO best practices consist of a series of strategies that are designed to enhance a website’s ranking. Some of these strategies include:

• on-site optimization,
• keyword analysis,
• backlink building, and
• more.

By applying these techniques, you can increase your psilocybin website’s visibility and boost organic traffic.

Identify the Right Keywords

Keywords (KWs) are one of the most important factors in developing your psilocybin SEO strategy. Identifying which ones most accurately represent your niche and creating curated content centered on them will improve your ranking and help you pull in a suitable and engaged audience.

A common mistake to avoid is using too many high-volume keywords. While general keywords are great, you’ll also want to use some more specific keywords and phrases.

That way, you’re not competing with so many already high-ranking sites that have already optimized their pages for that keyword. For example, optimizing a page for “psilocybin research migraines” might get you better results than simply using “psilocybin” as a KW.

It’s similar to the hashtag strategy on social media. Yes, industry-related hashtags are prohibited on social media, but the similarities still stand.

When you choose a hashtag on Instagram, for example, you get to see a note near the chosen tag that tells you how often it’s being used. If you pick a hashtag that’s being used by hundreds of thousands of people, it’s possible your post will get lost in the mix and never be seen by your target audience at all.

It’s good to throw in some less-popular, more-specific hashtags that are still common in your niche and relevant to your content. The same applies to picking keywords – mix it up between common/general ones and hyper-specific ones.

Create Relevant Content/Focus on Search Intent

Now that you’ve picked your keywords, you’ll want to make sure they align with the consumers’ target queries, so you can build a solid authority on your keywords.

Search intent, also referred to as “user intent,” refers to the underlying objective behind each search. The primary focus of Google (or any search engine) is to satisfy the user’s intent.

Over the years, Google has learned how to rank pages based on specific user queries and organize them accordingly. If you were around for the early days of the internet, you’ll know how much easier it is to search for a topic now than it was several years ago before algorithms were more established.

Websites that secure a place on the first page have successfully met Google’s criteria for search intent. For example, if you do a quick search for “psilocybin”, you’ll get a mixed bag of results that may include where to buy psilocybin products, regulations, new research, and so on. This is because your search intent has not yet been specified, although the topic has.

Now, if you get more specific and search for “how to grow psilocybin mushrooms”, the top search results will be a bunch of e-commerce pages with spore syringes and grow kits, as well as some how-to guides. If you switch the focus of your search to “psilocybin benefits”, you’ll get a combination of medical pages, scientific databases, and blogs.

Optimize Page Titles and Descriptions for Psilocybin SEO

Your page title and meta description are two of the most important meta tags on your page, and as such, you’ll want to optimize them appropriately to improve you psilocybin SEO.

Make sure your page title and meta description include your targeted keyword or phrase, and make sure they are catchy and attention-grabbing, yet still representative of what your company has to offer.

Character counts are important here. Strive to maintain your page title within 50 to 60 characters (including spaces) and your description within 150 to 160 characters ideally. This ensures optimization of text for all devices, whether desktop or mobile.

Optimize Your Images

Images are integral to enhancing a visitor’s user experience, significantly impacting their interaction with your website. When optimized effectively, images are a powerful tool that can tap into image search functionalities, drawing in a larger audience through psilocybin SEO.

To maximize image optimization, there are a few things you should take into consideration. This includes adding appropriate titles with targeted keywords, utilizing alt text, avoiding cluttered and overcrowded visuals, and utilizing high-resolution images while maintaining manageable file sizes.

Optimizing images extends beyond mere aesthetic appeal; it facilitates interactive communication of your message while boosting organic traffic. Image optimization not only enhances the user’s overall experience, but also boosts your website’s visibility and accessibility across various platforms, all of which are beneficial for SEO for psilocybin businesses.

Internal Links vs External Links vs Backlinks

Links are another important aspect of psilocybin SEO. They can be sorted into the following categories:

• internal links,
• external links, and
• backlinks.

All three are significant in their own way.

Internal Links for Psilocybin SEO

Internal links connect pages on your site. They make it easier for users to navigate your pages. It can keep them on the site longer by offering more relevant information on a topic.

It also helps search engines determine the information hierarchy of your site while seeing which pages are most important.

External Links

An external link connects your site to someone else’s page. External links can serve as sources for pertinent information on your site, and they also help search engines determine the content-type and quality of pages.

Typically (although not always true), high-quality pages link to other high-quality pages in their industry, so it can give Google a better idea of what type of products and services you’re offering.

Backlinks

A backlink is a link from somebody else’s page coming into your page, and it’s essential for psilocybin SEO. Securing high-quality backlinks can greatly improve your search engine ranking and enhance visibility, ultimately driving more traffic to your website.

It is crucial to ensure that all your backlinks are of high quality, to best optimize your search engine rankings. So, avoid sponsored links, links from non-indexed sites, links built via spamming, etc.

Improve Your Site’s User Experience

Your site’s user experience (UX) can have a huge impact on your psilocybin SEO marketing. One of the most straightforward ways that a bad UX can affect SEO is by “pogo sticking”.

This a term refers to the process of a user visiting a website and staying for only a short period. Then, they go back to the search engine and visiting other websites.

Pogo sticking indicates to search engines that people aren’t getting what they needed from your website. This is why they are continuing to visit other similar pages. And your search engine rankings may begin to decline as a result.

If your site is hard to use, has a difficult to follow layout, loads slowly (especially on a mobile device), uses intrusive popups and ads, has a bunch of broken links, and so on… people aren’t going to stay long, and they certainly won’t link to your site or share your pages, even if you have great content.

How BV Can Help Satisfy Your Psilocybin SEO Needs

It can be tempting to try and tackle a psilocybin SEO problem yourself. And you can certainly do some things on your own to better optimize your site. But again, even small and seemingly insignificant errors can really tank your SEO scores. And similar to a credit score, it’s easy to mess it up but much harder to recover from.

This is why some things are best left to expert psilocybin marketers. Here at BV, we are more than just a psychedelics marketing agency.

We specialize in the digital prosperity of cannabis marketing and psychedelics marketing, including psilocybin.

Our team of psychedelic marketing experts have spent years (10+ cumulatively), learning how to traverse the complexities and nuances of working and advertising in the psilocybin industry, which are different than most others due to federal legal status and frequently changing state laws.

We have a proven track record and can typically offer up to 5x ROI when using our services. Our comprehensive online marketing packages include:

• psilocybin SEO (of course),
• digital strategy,
• website design and development,
• social media marketing,
• email marketing,
• paid traffic campaigns,
• and more.

Closing  Remarks on SEO for Psilocybin Businesses

Whether you’re starting a new psilocybin business or expanding an existing one, you don’t have to master psilocybin search engine optimization (SEO) alone. Let the psilocybin marketing experts at BV assist you in your psilocybin SEO journey.

Setup a call today with our psychedelics marketing agency to get the ball rolling!