The sports betting industry is exploding with opportunity in 2025—but if you want to win in this game, having the right sports betting marketing strategies is non-negotiable.
Whether you’re launching a new betting platform, scaling an existing brand, or just trying to keep up with the competition, this guide covers the marketing tactics that are driving real results in 2025. We’re laying out the playbook used by the top operators (and our own clients) to attract, convert, and retain bettors at scale.
Below are the top sports betting marketing strategies to focus on this year—ranked in order of effectiveness and ROI.
Best Sports Betting Marketing Strategies in 2025
1. Email Marketing: The Profit Powerhouse
If you’re sleeping on sports betting email marketing in 2025, you’re leaving money on the table.
When executed correctly, email generates the highest ROI of any marketing channel—especially in sports betting, where there’s a steady stream of games, odds, and updates. Automated flows and timely campaigns (e.g., game-day insights, bonus offers, parlay recaps) can drive thousands in revenue off even modest lists.
2. SEO: The Compound Interest of Marketing
Search engine optimization (SEO) still reigns as the most cost-effective and sustainable strategy over time.
The smartest operators invest in targeted content—think picks pages, odds calculators, and league-specific insights. When your site ranks for the right terms and is designed to convert, you’re building a funnel that feeds itself via sports betting SEO.
3. Paid Advertising: The Fast Lane to Growth
Ad restrictions have eased in 2025, and that’s opened the floodgates for betting brands to scale fast through Google, TikTok, Twitter/X, Instagram—and even Reddit.
Both large-budget and lean teams are seeing strong results with smart creative and precise targeting. Just keep in mind: scaling sports betting advertising without a full-funnel strategy is like betting blind.
4. Influencer Marketing: Tap Into Built-in Trust
Sports Betting influencer partnerships are one of the most efficient ways to borrow credibility and expand reach.
We’ve seen incredible conversions when influencers genuinely trust your brand and speak directly to engaged audiences—whether it’s niche X and TikTok sports communities or respected voices on betting YouTube channels. Influencer Marketing is emerging as one of the top sports betting marketing strategies in 2025.
5. SMS Marketing: Stay in the Pocket with this Sports Betting Marketing Strategy
Want to cut through the noise? Text messages get read—fast.
SMS complements email and is perfect for quick updates: “Lock of the Day,” bonus alerts, live line shifts, etc. With automated flows and segmentation, it becomes a conversion machine that keeps bettors coming back.
6. Website Design: Your Digital Sportsbook Lobby
Your sports betting website is your storefront—and in betting, looks matter.
Is your brand modern? Do users know what to do next? Is it optimized for mobile? A sleek, fast, conversion-optimized site with strong branding turns traffic into trust… and trust into deposits.
7. Widgets & Tools: Turn Traffic into Stickiness
Interactive site features like live odds feeds, parlay calculators, or bet simulators are game-changers.
These tools do three things:
- Increase time on site
- Encourage return visits
- Give you smart upsell or CTA opportunities
Great UX meets great utility. That’s how winning platforms are built. Check out our sports betting widgets & tech services.
8. Organic Social Media: Brand Building That Pays Off
Even if it doesn’t drive immediate conversions, a strong organic social media presence builds legitimacy and community, and is a cornerstone of any sports betting marketing strategy.
Whether it’s memes, educational TikToks, or game-day commentary, showing up consistently gives your brand a voice—and keeps you top of mind when it’s time to place a bet.
Bonus: Use AI to Scale Your Sports Betting Marketing Stragies
AI sports betting tools in 2025 aren’t optional—they’re a multiplier.
From copywriting to email segmentation to graphic generation, AI is helping brands move faster, test smarter, and do more with less. It’s the secret weapon behind many of the campaigns you’re seeing out there. You should be using it too.
You Don’t Have to Do It Alone
At BV, we specialize in helping sports betting brands scale—from the ground up or from seven figures to eight.
We’re not just a vendor—we’re your full-stack marketing team. Whether you need help in one area or want us to run the whole playbook, our sports betting marketing agency has done it all for top operators around the world.
👉 Book a free consultation to talk about your brand and how we can help.
This article is updated yearly to reflect the most effective strategies in the industry.
