Today is a landmark moment for BV. We’re proud to announce the signing of our first-ever international client — and we couldn’t be more excited about the partnership. Welcome aboard, Oddify.
Headquartered across Belgium and Germany, Oddify is one of Europe’s most exciting AI platform startups. The company builds AI-powered prediction and analytics tools that turn real-time data and machine learning into sharp, accessible sports insights — spanning soccer, UFC, the NBA, tennis, and more. Now, Oddify is setting its sights on the United States and global markets, and BV is honored to lead that charge.
A full-service partnership built for global growth
BV has been engaged as Oddify’s full-service marketing partner, delivering both hands-on execution and high-level strategic guidance. As a full-service sports betting marketing agency, we’ll be driving growth across every major channel: paid advertising to scale user acquisition, email marketing to build retention and lifetime value, SEO to capture high-intent organic traffic, and influencer marketing to forge trusted partnerships with the creators bettors actually follow.
Beyond channel execution, our role is deeply strategic — helping Oddify navigate the complexities of the US market, from compliance and positioning to audience and brand, while laying the groundwork for broader global expansion.
Perfect timing: the World Cup moment
The timing couldn’t be sharper. With the 2026 FIFA World Cup bringing the world’s biggest soccer event to North America, demand for fast, intelligent sports prediction tools is surging. Oddify’s AI-driven soccer insights are tailor-made for this moment, and our job is to put them in front of the right audiences at exactly the right time — turning a global sporting spectacle into a launchpad for Oddify’s US debut.
As a sports betting advertising agency that lives and breathes this industry, we know how to move quickly, stay compliant, and convert attention into measurable growth.
Why we’re excited
This partnership is special for a lot of reasons. It’s our first international client. It’s a category-defining AI startup. And — frankly — the Oddify team is awesome to work with. Their ambition, their product, and their energy align perfectly with how we operate, and we can’t wait to show the world what we build together.
To the Oddify team: welcome to BV. Let’s go win the US, and the world.
Want to see what Oddify is building? Visit oddify.ai. And if you’re a sportsbook, prediction platform, or betting brand looking to scale, get in touch with BV — your growth partner in the betting industry.
