Splash Sports
Seasonal search demand, captured
An SEO build ahead of the NFL season targeting high-intent contest terms.
149,000 monthly organic clicks, up 320 percent, and 1.88M monthly impressions.
Read the case studySports Betting Marketing
BV works with betting apps, analytics platforms, prediction products and betting media. Eight disciplines, one team, and one tracking layer underneath all of it — so acquisition, creative and retention compound instead of competing for credit.
Most brands start with one and add the next once it is paying for itself. Nothing is sold as a silo — every engagement runs on shared tracking, creative and reporting.
Media buying and creative testing across Meta, X, TikTok, Reddit and Google, built around CAC-to-LTV economics.
Sports betting paid advertising 02The creative engine behind paid. Creators sourced, scripted, filmed and edited, then launched as ads. Human creator video and AI UGC.
Sports betting UGC 03Lifecycle, onboarding, win-back and SMS. The half of the funnel that decides whether acquisition was worth it.
Sports betting email marketing 04A vetted roster of betting creators, sourced and managed on retainer. Reach you rent, not footage you own.
Sports betting influencer marketing 05Category-defining pages, technical infrastructure and topical authority in a vertical most agencies cannot write for.
Sports betting SEO 06Daily organic distribution and community, run by people who actually follow the slate.
Sports betting social media marketing 07Sites and landing pages built to convert paid traffic, not to win design awards.
Sports betting website design 08Tag manager, pixels, GA4 and mobile attribution wired properly, so every number above is one you can trust.
See it in the Oddify buildBetting brands do not lose because nobody ran ads. They lose because nothing underneath the ads was instrumented, so nobody could tell which half worked.
Tag manager, platform pixels, GA4 and mobile attribution go in before spend does. Events are named once and mean the same thing in every tool.
Creative is a testing input, not a deliverable. Human creator video and AI UGC give enough variants to find the hook rather than defend one.
Spend moves behind what converts to a funded account or a paid subscription, not to a cheap click.
SEO and lifecycle email take the traffic paid media bought and stop you renting the same user twice.
18+ requirements, state-by-state restrictions, platform ad policy and the industry responsible marketing standards published by the American Gaming Association. A generalist agency learns these by getting an ad account restricted.
Parlays, closing line value, hold, +EV, bankroll. Creative and content that gets the vocabulary wrong is spotted by your audience in about three seconds.
Paid, creative, SEO and lifecycle in the same room, reporting on the same events, instead of four vendors each claiming the same conversion.
We build engines that keep running. One-off campaign work rarely survives contact with a real season.
Splash Sports
An SEO build ahead of the NFL season targeting high-intent contest terms.
149,000 monthly organic clicks, up 320 percent, and 1.88M monthly impressions.
Read the case studyJuice Reel
Paid media, SEO, email and SMS, short-form video production and influencer partnerships, run as one system.
20,000+ monthly organic visitors inside five months, plus hundreds of monthly app signups.
Read the case studyOddify
A European-founded analytics platform entering the US, with creative live and tracking infrastructure built underneath it.
48 hours from kickoff call to live campaigns.
Read the case studyMore engagements in the BV case studies.
No. Most brands start with one or two disciplines — usually paid advertising or SEO — and add the next once the first is paying for itself. The tracking layer goes in regardless, because it is what makes the second decision cheaper than the first.
Monthly retainers, with a minimum term rather than one-off campaign fees. Influencer and creator spend is funded separately by the brand. We scope after a call, once we know the channels, markets and budget.
Betting analytics and data platforms, prediction products, betting apps, subscription and pick-selling brands, and betting media. If you are a licensed operator, tell us your live states on the first call so we can scope compliance properly.
Rarely. The reason this works is depth in one vertical. If you are outside sports betting and adjacent categories, we will usually tell you honestly that a generalist will serve you better.
Send the brand, the markets you are live in and roughly what you are spending. We will come back with where we would start and what it takes to get there.
18+. BV works with betting brands, analytics platforms and betting media.