We’re excited to welcome OddsGuard to the BV family. OddsGuard compares sports betting odds in real time, right on the sportsbook page you’re already using, so you can see in one glance whether another book is paying more for the same bet.
Think of it as Honey or Capital One Shopping, but for betting lines. The team’s promise is simple: never overpay for a bet again.
Line shopping, without the nine open tabs
Every serious bettor knows the same bet can carry a different price at different books. Few people actually check, because comparing lines by hand means jumping between apps and tabs. OddsGuard does that work in the background. Open a sportsbook, and OddsGuard reads the prices on the page, checks them against 75+ sportsbooks and drops a small badge on each line showing who pays more and by how much, with one click to the better price.
When the book you’re on already has the best number, OddsGuard tells you that too. It works across moneylines, spreads, totals and futures, and it’s available as an app for iPhone, iPad and Mac, as a desktop app for Mac and Windows, and as a Firefox add-on.
It’s built for two kinds of bettors: the sharp who already line shops and wants the time back, and the casual fan who sticks to one or two apps and never realized how much the price can vary.
A full-service growth partnership
BV has been engaged as OddsGuard’s marketing partner. As a sports betting marketing agency, we’re running paid advertising across social platforms, producing the ad creative that powers those campaigns, building out email marketing and lifecycle messaging, and setting up the tracking that ties every channel back to real installs and sign-ups.
A product like this is a great fit for performance creative. The value shows up on screen in seconds: a line, a badge, a better price. That makes it easy for a bettor to understand in the first few seconds of an ad.
Perfect timing: the heart of football season
With the NFL and college football seasons in full swing, more bets are being placed every week than at almost any other point in the year. Every one of them is a chance to get a better number. We’re focused on putting OddsGuard in front of football bettors while it matters most.
Why we’re excited
We love products that are on the bettor’s side, and OddsGuard is exactly that. It doesn’t tell anyone what to bet. It just makes sure they get the best available price on whatever they choose. That’s an easy story to tell and a product that earns its place on a bettor’s screen.
OddsGuard joins a growing roster of sports betting technology brands at BV, including Edgewire, an AI sports betting assistant. We can’t wait to help the team grow.
You can see the product for yourself at oddsguard.com. And if you run a betting, fantasy or sports analytics brand that is ready to grow, get in touch with BV.