phone & laptop v1 cropped - wise guy team

Building the Wise Guy Team Sports Betting Platform

The Wise Guy Team is a subscription-based sports betting service led by professional bettor Ross “The Wise Guy” Thornton. With a documented 55% win rate and five straight profitable years, the brand required a platform that could reflect its transparency, professionalism, and long-term approach to sports betting.

Wise Guy Team partnered with BV to design and build a fully custom sports betting platform—one that could manage subscriptions, payments, content access, performance transparency, and email delivery in a single, unified system.

What we delivered

What We Delivered

BV was engaged to architect and build the Wise Guy Team’s complete digital platform from the ground up. The objective was to deliver a clean, reliable, and scalable website that the Wise Guy Team could operate seamlessly.

We handled strategy, design, development, integrations, and automation—ensuring every technical component worked together seamlessly at launch.

Building a Subscription-Based Sports Betting Platform

Custom Website Design & Platform Development

  • Designed and built a fully custom, mobile-responsive sports betting website
  • Created a modern, conversion-focused UI aligned with the Wise Guy Team brand
  • Built the platform specifically for a subscription handicapping model
  • Edited and integrated a custom video introduction to support brand storytelling and trust

Membership, Payments & Subscription Management

  • Implemented a secure membership system allowing users to:
    • Create accounts and log in securely
    • Purchase and manage subscriptions
    • Update billing details and payment methods
    • Cancel, renew, or upgrade plans
  • Integrated payment processing and automated recurring billing
  • Configured gated content so only active subscribers could access premium picks and data

Platform Integrations, Transparency & Automation

  • Integrated the website with the Wise Guy Team’s email system for:
    • Subscription confirmations
    • Automated delivery of picks
    • Account and payment notifications
  • Built a results and performance display system to showcase:
    • Career and year-to-date betting records
    • Fully transparent pick history
    • Visual performance tracking
  • Implemented affiliate tracking and sportsbook partner integrations to support future monetization
  • Connected analytics and ad tracking to prepare the platform for paid traffic and sports betting marketing efforts
Schedule Call

The Results

“Website is great! To the moon 🚀”

The Results

The Wise Guy Team launched with a fully integrated sports betting platform that centralizes operations, improves user experience, and supports long-term growth—without relying on third-party patchwork tools or manual workflows.

Key Wins

  • Built a fully custom sports betting subscription platform from scratch
  • Integrated memberships, payments, subscriptions, and email automation
  • Created a transparent results and performance tracking system
  • Delivered a clean, professional user experience aligned with brand values
  • Established a scalable technical foundation for future growth

Foundation for the Future

Our sports betting marketing agency’s engagement focused on building the infrastructure the Wise Guy Team needed to operate confidently and independently. With the platform in place, the team is now equipped to manage subscribers, deliver picks, expand partnerships, and execute future marketing initiatives on their own terms.

Case Studies

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Case Studies

Filter

Juice Reel logo - featured image dark background
Juice Reel Case Study: A Sports Betting Analytics AppSports Betting

Juice Reel Case Study: A Sports Betting Analytics App

Authentic logo
Authentic Bats: Building a Premium Bats BrandSports

Authentic Bats: Building a Premium Bats Brand

Prophetable TV logo
Prophetable.TV: How We Grew a Sports Handicapping BusinessSports Betting

Prophetable.TV: How We Grew a Sports Handicapping Business

Ready to grow your sports betting business?

Speak with our sports betting marketing agency to learn how BV can transform your business.