Arbitrage and positive-EV bettor turned marketer — building sports betting growth systems with the industry’s best AI tooling.
Étienne Laroche is a Marketing Associate at BV, a sports betting marketing agency — and one of the most natural fits the team has ever hired. Before he ever touched a campaign, Étienne was already deep in the sports betting trenches as an active arbitrage and positive-EV bettor, building his own systems to track positions, surface pricing inefficiencies, and manage risk across books.
That analytical foundation runs through everything he does. He’s designed automated tracking and analysis systems in Excel and Google Sheets with AI-assisted workflows, and spent multiple seasons running R-based data research on professional basketball — turning raw game data into patterns, trends, and betting-relevant insights. He understands betting markets the way only someone with real money on the line does.
At BV, Étienne has been trained across the full growth stack — email marketing, paid advertising, social media, and web design — pairing a bettor’s instincts with the agency’s AI-enabled execution engine. He’s completing his Bachelor of Business Administration at ESG UQAM in Montréal (expected 2026), with certificates in digital marketing and marketing.
Tell us about your brand. Étienne and the BV team will come back with the channels we’d open first and the work we’d ship in the first 30 days.
Book a Strategy Call