Samuel Len

Samuel Len is a Marketing Associate at BV, a sports betting marketing agency, where he works across social media, creative production, and email marketing for betting and prediction market brands. He came to BV the way the best people in this industry do — through the sport itself.

Before marketing betting brands, Samuel wrote about them. He spent a season writing for Sports Illustrated’s On SI network, producing roughly 15 NHL articles a week built for search and Google Discover, and logged more than 200 articles covering the Tampa Bay Lightning and trending NFL and NBA storylines across Bolts by the Bay and Pro Football & Sports Network. In total he has over 450 published articles to his name.

His sportsbook education came at Covers, where he was a Sports Betting and Casino Content Editor — commissioning and editing sportsbook reviews, state-by-state regulatory briefs, and promotional content for BetMGM, DraftKings, FanDuel, bet365, Stake, and others. That work means he already understands the two things most marketers in this space learn the hard way: how betting content ranks, and what it can and cannot say.

At BV, that background feeds a creative output most associates take years to build. Samuel produces static and video ad creative for paid campaigns, builds and writes email programs, and runs day-to-day social content — pairing a writer’s instinct for a hook with the agency’s AI-enabled production workflow. He also grew and monetized his own sports social accounts to millions of monthly impressions, and built a profitable e-commerce business from scratch while still in school, so he has run the full loop himself: make the thing, put it in front of people, and be accountable for what it returns.

Samuel holds an Honours Bachelor of Science in Computer Science from Wilfrid Laurier University. He is a lifelong sports fan and an active bettor — which is to say he was going to be watching anyway.