BV has joined Sports Business Leaders (SBL) as a VIP member, at the invitation of co-founders Jake Voorhees and Justin Titchenell.
SBL is a sports business association built on a simple premise: the sports industry runs on relationships, and most of them still get made in a room. The organization now counts 160+ members, has hosted 60+ live events across 12 cities, and credits its network with 1,000+ connections and $1M+ in aggregate business generated. Its own line for it is the cleanest summary: “SBL is the network in sports that drives business outcomes.”
Why BV joined
As a sports betting marketing agency, BV sits in a corner of the sports economy that moves faster than almost any other — sportsbooks, prediction markets, handicappers, and betting apps all competing for the same attention in a regulatory environment that changes state by state and country by country. What that work has never had is a front door into the broader sports business world: the teams, leagues, rights holders, agencies, and operators who make up the rest of the industry.
SBL is that front door. Membership puts BV in the same rooms as executives from teams, media companies, and sports service providers — the people whose businesses increasingly intersect with betting and prediction markets whether they planned for it or not.
“Betting has spent the last few years being treated as a side conversation in sports business. It isn’t anymore — it’s a distribution channel, a media product, and in a lot of cases the reason a fan is watching at all. SBL is where those conversations are actually happening in person, and we want BV in them. Jake and Justin have built something that generates real business, not just business cards, and we’re grateful they thought of us.” — Julio Soriagalvarro, Founder, BV
What BV brings to the network
BV is a full-service marketing agency for betting and prediction market brands. That means the work spans paid advertising across the platforms that actually approve betting creative, SEO in one of the most competitive keyword landscapes online, influencer marketing with a vetted roster of sports betting creators, email and SMS marketing, social media marketing, and website design built for conversion rather than decoration.
That’s a specific kind of expertise, and it’s the kind other SBL members tend to need exactly once — right at the moment their organization decides to do something with betting, fantasy, or prediction markets. BV expects to be useful in those conversations, and to learn plenty from members operating on the team and league side of the same industry.
A well-timed year to be in the room
The timing is not accidental. BV’s client roster has expanded through 2026 with Oddify, the agency’s first international client, and Edgewire, an AI-driven betting assistant — both signals of where the category is heading. The 2026 FIFA World Cup lands in North America in the middle of all of it, pulling a global audience into a betting market that has never had to serve one at this scale.
Those are exactly the problems worth talking through with people who have solved adjacent versions of them. Which is the point of joining.
About BV
BV is a sports betting marketing and advertising agency specializing in growth infrastructure for betting brands. Based in Washington, DC, BV works with sportsbooks, prediction market platforms, handicappers, and betting apps across paid media, SEO, content, influencer, email, and affiliate marketing. See the case studies, meet the team, or read the rest of BV’s press and news.
About Sports Business Leaders
Sports Business Leaders is a sports business association and connection platform founded by Jake Voorhees and Justin Titchenell, serving service providers, teams, and sports investors and entrepreneurs. SBL hosts live events across 12 cities and produces the Sports Business Leaders Podcast. Learn more at sportsbusinessleaders.com.
Are you a sportsbook, prediction market platform, or betting brand that needs a marketing partner who already knows the category? Get in touch with BV. Creators looking to work with betting brands can apply through Get Paid to Create Content.
