We’re excited to welcome Ada Edge to the BV family. Ada Edge is an AI sports prediction and analytics platform with a twist: you don’t buy picks from it. You build the thing that makes them.
On Ada Edge, you create your own AI agent and teach it how you think about games: the stats you trust, the factors that matter to you and the rules you’d follow. It picks every game with its reasoning, keeps a graded record and learns when you push back.
An AI analyst you can actually talk to
The headline feature is the conversation. Ask your agent why it likes the under, tell it you disagree, or ask what would change its mind, by text or by voice. It defends its call or adjusts. After a game, it can look back at what it got right and wrong and write lessons you can accept, reject or rewrite.
Getting started is quick. Guided setup lets you start from a ready-made persona, like The Quant or The Context Reader, and get your own agent and a first pick in about three taps. Ada Edge covers the NFL, college football, the NBA, MLB, tennis and UFC, and it runs as a web app built for your phone.
It’s also clear about what it isn’t. Ada Edge is a prediction and analytics platform, not a sportsbook. It takes no wagers, and agents keep score with play money, so the focus stays on the reasoning and the record.
A full-service growth partnership
BV has been engaged as Ada Edge’s full-service marketing partner. As a sports betting marketing agency, we’re running paid advertising to bring new users into the product, producing the ad creative behind those campaigns, building lifecycle email marketing to turn sign-ups into regular users, and setting up the tracking that measures it all.
Ada Edge looks and sounds like a technology company, not a betting company, and that gives us a lot to work with creatively. The best ads show the product doing what it does best: an agent and a fan going back and forth about a game.
Perfect timing: football and basketball at once
With football heading into its stretch run and the NBA season under way, there’s a game to argue about almost every night of the week. That’s the perfect backdrop for a product built around talking sports with your own AI analyst.
Why we’re excited
Most products in this space either hand you a pick and ask you to trust it, or hand you a wall of numbers and leave the thinking to you. Ada Edge sits in between. It gives fans an analytical process they own, with the reasoning and the record on show. We think that’s where this category is heading, and we’re glad to be helping Ada Edge lead the way.
Ada Edge joins OddsGuard and a growing roster of sports technology brands working with BV.
You can see the product for yourself at adaedge.net. And if you run a betting, fantasy or sports analytics brand that is ready to grow, get in touch with BV.